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The Power of Influencer Marketing

14 November 2023 @ 12:00 pm - 1:30 pm

n today’s rapidly changing digital landscape, influencer marketing stands tall as a pivotal strategy for business growth, especially for small, early-stage businesses.

Many small businesses have been catapulted into success using influencer marketing overnight leaving this as a strategy that cannot be overlooked in 2023.

Join us for this insightful webinar as part of #GEW2023, where Cara Jackson, social and content lead at Digital 24, will delve into:

  • The power of Influencers for small businesses.
  • How to find the appropriate Influencer for your business.
  • Influencer relationship management.
  • Drawing up influencer contracts and briefs.
  • How To report on and evaluate influencer activity.

We are delighted to say that Cara will also be joined by special guest, Nathan Anthony – @boredoflunch, a Belfast-based home cook, turned internet sensation, who has amassed over three million social media followers. Born out of his desire to help people cook at home during the pandemic, Nathan’s account has catapulted him to cookery fame and this year he has stormed the book charts with the publication of two Sunday Times #1 best-selling cookbooks, The Healthy Slow Cooker Book and The Healthy Air Fryer Book.

His online success has provided him with the opportunity to work with some of the biggest brands and even a regular slot on ITV’s This Morning. In conversation with Cara, Nathan will chat about his internet rise to fame, how this has changed his life and how he has used his online following to create a successful business passing on some valuable learning and lessons from his journey so far.